Meet Our Team

Dirie Geele

Founder and Operations Manager

Dirie’s entrepreneurial journey is fueled by a deep desire to inspire positive change while proving that reliability, integrity, and genuine service can transform our lives. For him, entrepreneurship isn't about profit—it's about purpose. His dream is to empower homeowners to take pride in their surroundings, fostering a ripple effect of care and connection throughout the community. By delivering exceptional craftsmanship with unwavering honesty, he gives families the peace of mind to focus on what truly matters. That belief is the driving force behind Monarch Exterior Finishes. He treats every client like a neighbor and every project like a personal investment in the neighborhood's future. His ultimate goal is to create a lasting impact on his city, turning routine maintenance into meaningful moments of connection and care.

Charlotte Cain

Director of Marketing and Communications

Charlotte is a professional dancer, grounded in connection, creativity, and craft. She brings that same discipline to Monarch, where she leads communications and brand direction—translating the company's commitment to quality into clarity and trust that clients feel before they even receive a quote. Every message and visual she creates is an extension of the care behind every Monarch project.

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A person on a ladder painting the exterior wall of a building with white paint, with trees and blue sky in the background.
A person in a blue long-sleeve shirt and cap working on a window on the second floor of a house, with a ladder leaning against the house below.
A woman with shoulder-length hair talking on a cellphone, wearing a light blue and white striped blouse, standing by a laptop in an indoor setting.
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